To be a recognized leader in the design, manufacture, and distribution of transportation and diversified industrial products and services throughout North America and in key emerging regions. 


To provide ever-increasing value to all of our stakeholders, including customers, shareholders, associates, suppliers, and our community. Based on core values of integrity, trust and mutual respect, we will drive continuous improvement, thus assuring leadership positions in safety performance, product innovation and quality, customer satisfaction, community involvement, and associate development and teamwork.    


The Safety of our associates is our number-one value and priority. The company and its associates will continually strive to eliminate incidents and injuries throughout all our operations.

It is only through total and complete Customer Satisfaction that we will survive and thrive as a business. We will achieve this through excellence in providing world-class Product Quality, reliable On-Time Delivery, and best-in-class Service.

We owe it to our Shareholders to deliver positive results that will promote increased value of our business. We will place a high level of focus on delivering on our promises and meeting, or exceeding, expectations.

Our Associates are central to our success. We will assist them in their development, both professionally and personally, by providing continued training opportunities, and empowering them to be successful.

Continuous Improvement in all aspects of our business must be at the core of our very being. We must strive to be better today than we were yesterday and better tomorrow than we are today.

Achieving and maintaining the position as Best-value Producer is paramount to our long-term viability and success.

Wabash has long established its reputation as the leader in Innovation, creativity, and technology. We must leverage this and continue to provide creative solutions for the North American trucking industry.

Communications are at the core of most problems. We will make effective and thorough communications a key focal point in everything we do.

As a leading employer, we willingly accept the responsibility to be good Corporate Citizens, and will actively engage and support the communities in which we reside.